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Behind the Stride //
Each month, we deconstruct a real-world business challenge, exploring human mechanics that are often overlooked by traditional research and strategy.
February 2026
Issue 001
Airbnb’s cleaning fee problem
What can friction over Airbnb cleaning fees tell us about the hidden psychology of pricing and the social contracts that govern most transactions?
Behind the Stride — 001
behavioral psychology
pricing
consumer trust
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