Strivde
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Our approach is
economically grounded,
culturally attuned
and vividly human.
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The name Strivde [strīvd] is a portmanteau of strive and stride, representing the essential link between motivation and activation.
Our work helps brands and industries find clarity and competitive advantage.
We reject the stale, clinical output of everyday research and strategy firms, as much as the performative, jargon-heavy theater of ‘big’ consulting.
At a time when everyone is chasing AI-led efficiency and insight, we think the rarest edge is still creativity and a well-trained human eye.

“If you want to understand how a tiger hunts, don’t go to the zoo. Go to the jungle.”

— Jim Stengel (adapted)

Pattern recognition is the foundation of good strategy. It comes from continuous, broad exposure to markets, cultures and human behavior.
Recent perspectives
Let’s work.

The strive behind the stride