Built different.

Whether you serve consumers or companies, there is a human behind every transaction. And that human cannot be fully solved for with logic alone — research suggests as much as 95% of decision-making is driven by our subconscious.

Most research and consulting work treats reason and emotion as separate inputs, and analytical rigor as something apart from creative thinking. We think that’s the wrong frame. Our work brings those together, staying attuned to the economic and cultural currents shaping markets and the irrational impulses driving decisions beneath the surface.

David Lorentz

Founder & Lead Strategist

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Field Notes [ ] Behind the Stride //